10 “Content Upgrade” Ideas to Get More Subscribers, Leads and Sales

by Pat Flynn
The new hot trend in email marketing for growing your email list is the idea of using a content upgrade. A content upgrade is simply bonus content that people can get access to in exchange for their email address. Unlike traditional “site-wide” lead magnets, however, content upgrades are unique to the specific content that people are already reading or listening to on your site.Read the full article