13 Expert Tips for Mobile PPC

by Melissa Mackey
The year of mobile has come and gone, so it’s time to get on the mobile PPC bandwagon. Even though more than half of Google’s searches now come from mobile, advertisers are often reluctant to dip their toes in the mobile PPC waters. According to a study by eConsultancy, only 34 percent of companies and 20 percent of agencies have a defined mobile strategy in place.Read the full article