21 Step Copywriting Cheat Sheet

In 1911 the Attention Interest Desire Action (AIDA) 4 part sales process was published and credited to “the Sheldon School of Scientific Salesmanship”. It’s as old as the hills and twice as bumpy. How many times each week do we see a pitchman, an ad headline or a product display grabbing our attention? It scratches at our interest button in such a way that we don’t look away.Read the full article