3 Bad Things That Can Happen When You Don't Qualify Leads

by John Beveridge
In my opinion, the importance of lead qualification can't be overstated. My friend Ali Powell of HubSpot recent wrote an excellent blog post on that very subject. You should definitely read the whole post, but the gist of her article is that before you start putting effort into working on a potential customer, you should do the research to make sure the prospect is a good fit for your company.Read the full article