5 Simple Ways to Wrangle Your PPC Budget on Brand-New Accounts

by Pauline Jakober
It’s easy for PPC managers to prepare for what might happen when they launch new campaigns if they have historical data on a PPC account; what’s harder is when you’re not sure what to expect. Historical performance metrics like last-click conversions or sales, assisted conversions or sales, and website engagement metrics like time on site and number of pages viewed give us c ...Read the full article