A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon

by Dan Shewan
When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals you can use on your website and in your marketin ...Read the full article

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