Brands and agencies divided on Snapchat’s latest ad format

by Tanya Dua
Snapchat is stepping up its advertising game. With “Two Pennies,” introduced on Thursday at a NewFront presentation for both and, brands now have the option of running 10-second video ads between articles and videos on its Discover section for two cents per view. But while an interesting proposition (and a more reasonable pricetag than the previous ...Read the full article