E-Commerce: Don’t Pedal Against the Buying Cycle

Today we’re going to take a look at; the “buying cycle”, why it’s important to align your bid media campaigns with this cycle and how to ensure you’re staying on track and prominent throughout. “What is the Buying Cycle?” The buying cycle is the journey a user takes from the first moment they become aware of their need for a product through to the completion of a successful tr ...Read the full article