Earned Media Definition: 38 Experts Weigh In

by Heidi Cohen
How Marketers and PR Professionals Define Earned Media Earned media, while not a media platform in the conventional sense, is what marketers traditionally view as PR. Whether it appears on social media, third party media, or curated media (search and review sites,) earned media gets other people talking about your company and/or brand – especially customers, influencers, and ...Read the full article