Email vs. Social Media ROI in One Simple Chart

When it comes to social media marketing, a lot of marketers are suffering from FOMO (Fear of Missing Out). They see other brands doing something cool on Facebook or Twitter and want to replicate it. But FOMO can be expensive. Management platforms, analytics tools, and other investments are made into a social media presence and, in many cases, the ROI from the channel is never even proven.Read the full article