Experiences: The Seventh Era Of Marketing – Book Interview

by Heidi Cohen
Heidi Cohen Interviews Robert Rose and Carla Johnson What’s your best piece of advice for readers looking to improve their marketing and why is it so important? Robert Rose: The practice of marketing is in a fundamental transition. Independent of how big your company is – or even if you’re a marketing department of 1 – the key is to get out of “campaign-minded” tactics and th ...Read the full article