How iHeartRadio Generated 14 Billion Social Impressions for its Awards Show

by Justin Lafferty
Social was arguably the biggest driver of conversation around the 2015 iHeartRadio Music Awards, which celebrated Rihanna, Snoop Dogg, Justin Timberlake and some of the other biggest names in music. The radio app company was able to generate more than 14 billion social impressions before, during and after the ceremony — beating last year’s mark of 8.Read the full article