How Nickelodeon Used Contextual Marketing to Boost Click-Throughs by 75%

The forecasts were getting pretty dire. News channels were throwing out crazy words like “snowmageddon.” Businesses and whole cities were shutting down in anticipation of what was supposedly going to be a huge blizzard. When Snow Storm Juno hit, Nickelodeon was ready. The morning of the storm (or light snowfall, depending on where you were), Nickelodeon sent out an email with ...Read the full article