How to Find Facebook Advertising Success While Playing the Long Game

by Jon Loomer
When it comes to defining success with Facebook ads — or with marketing in general — we typically focus on immediacy. How much did we spend on that campaign? How much revenue did it bring? What was the ROI? I refer to this as the SHORT GAME. This is a mistake. While the short game can result in positive returns, it’s also short-sighted.Read the full article