How to Know if an A/B Test Impacts The Bottom Line

by Zach Bulygo
Before you launch your next A/B test, there’s an important thing you need to know. Variants that appear to be winners may not actually be winners when it comes to making you more money. In fact, sometimes they may be losers that make you less money. And, if you aren’t using the right tool, you may unwittingly launch those losing variants.Read the full article