How to Leverage Storytelling for eCommerce Success

by Sid Bharath
People do not buy goods and services. They buy relations, stories and magic. – Seth Godin So you think you can sell. You’re selling products online, after all. You must be good at it. Let’s run a little test. Let’s say you have this knick-knack you want to get rid of, but you want to sell it to someone rather than throw it in the garbage.Read the full article