How to Start Marketing for Millennials

About a year ago I had a conversation with a client who was desperate to target Millennials. This brand has been around for a long time, and is trying to figure out how to reposition itself to seem relevant to a Millennials audience. Since then, almost every new client I’ve worked with has had the same goal: increase brand awareness among the Selfie generation.Read the full article

  • Key takeaways from the Pew Research survey on Millennials - 2 readers - A major factor in the huge demographic shift occurring in the U.S. is the Millennial generation, which is forging its own distinct path to adulthood.

  • This year, Millennials will overtake Baby Boomers - 15 readers, 4153 Tweets - In 2015, the “Millennial” generation is projected to surpass the outsized Baby Boom generation as the nation’s largest living generation.

  • CapitalOneSparkVoice: Marketing To Millennials: You Have To Do It Their Way - 7 readers, 187 Tweets - Credit: iStockphoto By Tim Devaney and Tom Stein A specter haunts the waking hours of small-business owners everywhere. No, not the IRS auditor. And not the crazed poster of flaming Yelp critiques. The figure in the thoughts of small-business owners is the millennial. Millennials are your most important customers right now -- and will be for [...]

  • New Boom - 2 readers, 74 Tweets - Baby boomers are no longer the biggest generation in America. Today, it's millennials — young people born between 1980 and 2000.

  • How Do You Market To Millennials? - 6 readers, 565 Tweets - Young people between the ages of 18 and 35 spend hundreds of millions of dollars a year. NPR asked some in this group how brands and corporations can get their attention.

  • How To More Effectively Market To Millennials: An Interview With CMO Paige O'Neill - 5 readers, 474 Tweets - While there are a host of often descriptive attributes associated with Millennials, they are a large and very diverse group, making it more challenging to market to them. Paige O'Neill, CMO of SDL provides insight and advice on how to effectively market to Millenials.

  • Kia Hamsters Return … as Sexist Techno Creeps? - 3 readers, 92 Tweets - Kia Hamsters return in new ad for Soul EV -- but spot raises more questions than it answers.

  • Pierce Brosnan’s Super Bowl 2015 Kia commercial swaps explosions for owls - 2 readers, 10 Tweets - Brosnan isn't the only one looking for a little more excitement.

  • How to Advertise to the Millennial Who Hates Advertising - 15 readers, 1504 Tweets - Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads. "This generation doesn't dislike brands," McPherson said at the Interactive Advertising Bureau Annual Leadership Meeting in Phoenix on Monday.

  • Lowe's Gives Home Improvement Tips in 6-Second Vines - 5 readers, 1716 Tweets - Lowe's offers some home-improvement tips in these 6-second Vines.

  • Inside the Millennial Mind: The Do's & Don'ts of Marketing to this Powerful Generation - 16 readers, 1178 Tweets - Everyone seems to be talking about Millennials today. It’s not just because they are the largest generation by population size – though that certainly doesn’t hurt. It’s because we’re all fascinated with them – news coverage, political campaigns, and of course, marketers trying to figure out how to reach them. [...]

  • AT&T CEO issues apology for controversial 9/11 tweet - 5 readers, 116 Tweets - After AT&T received a hailstorm of criticism over a 9/11-related tweet yesterday afternoon, it's again apologizing for the misguided blunder. But this time the apology is coming directly from the...