How To Succeed With Earned Media: 34 Case Studies

by Heidi Cohen
34 Earned Media Examples Selected By Experts While marketing and PR experts may disagree, earned media is broadly defined as getting other people to talk about your company and/or brand regardless of where it appears – especially customers, influencers, and other media entities. Like other forms of marketing, Earned Media must support your business objectives, yield results ...Read the full article

Dove Real Beauty Sketches

Join the conversation at: #WeAreBeautiful Watch the whole experience at: http://dove.com/realbeautysketches Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. And don't forget: YOU are more beautiful than you think!


#ShareaCoke with the McGillicuddys

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Matthew McConaughey and the MKC: “Bull” Official Commercial

We’re introducing the first-ever Lincoln MKC with Matthew McConaughey. Sometimes it’s better to take the long way. Visit http://www.Lincoln.com/MKC to learn more. #InTheMoment The Lincoln MKC was built to help you live in your moment.


Lincoln Ads - Saturday Night Live

Matthew McConaughey (Jim Carrey) ponders the important questions in life in a new set of commercials. Get more SNL on Hulu Plus: http://www.hulu.com/saturday-night-live Get more SNL: http://www.nbc.com/saturday-night-live Full Episodes: http://www.nbc.com/saturday-night-live/video Like SNL: https://www.facebook.com/snl Follow SNL: https://twitter.com/nbcsnl SNL Tumblr: http://nbcsnl.tumblr.com/ SNL Instagram: http://instagram.com/nbcsnl SNL Google+: https://plus.google.com/+SaturdayNightLive/ SNL Pinterest: http://www.pinterest.com/nbcsnl/


Matthew McConaughey's Lincoln Commercial

You may have seen the star's new car commercial, but you might not have realized who originally starred in it with him.


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