I’m sorry, but marketing software is still a world in flux

by Scott Brinker
I’m sorry. I know a lot of people wish that the marketing technology merry-go-round would slow down and consolidate. And I fully appreciate why that’s desirable. Unfortunately, the evidence I keep encountering says we’re not there yet. Here are a few points on the curve that I’ve recently come across that suggest that marketing software remains a sector of frothy innovation: 1.Read the full article