Is Google Analytics Newest Data Quality Issue the Most Challenging?

by Jeff Sauer
Author’s Note: This post is asking an honest question about some issues I am noticing with the quality of data in Google Analytics. My business relies on the generosity of Google to provide Google Analytics for free to many satisfied users, and by no means do I want to damage that relationship. But this topic seems so out of control I am hoping this post will show the size of t ...Read the full article