Launching “Big” Content – A Checklist

by Richard Baxter
When I wrote this back in 2012 I was probably having a bit of a bad day: The big day comes, it’s time to go live, to publish your work. You click “publish”, and, nothing. Sorry folks, you had an ugly baby. Your content marketing looks like a dog chewing a wasp. The humiliation of your total failure is compounded by coverage in a compendium of uselessness.Read the full article