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adweek.com - 7 readers, 357 Tweets - Instagram is a juggernaut. Snapchat is a phenomenon, and Kik and Line are basically killing it. What do all these have in common? They represent the latest in mobile and digital communications. The messaging craze has continued to evolve in surprising ways, and in ways marketers can start to take advantage of.
adweek.com - 7 readers, 592 Tweets - Already bigger than Twitter with 300 million monthly users globally, Instagram is on track to reach 100 million users in the U.S. alone within three years. According to eMarketer's latest research, the photo-sharing app's user base in the U.S. grew 12 percent last year, which amounted to 48 million users.