Social Media Marketing: How Lilly Pulitzer, Kahlua and Neiman Marcus use brand influencers

Customers have long been wary of content sponsored by brands. This is probably because marketers have been trying to sneak it past them for years — the notorious “Sponsored Content” label, buried at the bottom in tiny font. The marketers from Lilly Pulitzer, Kahlua and Neiman Marcus — which have all been previously featured in MarketingSherpa case studies — found ways to be ...Read the full article