Survey: Word-of Mouth and TV Ads are the Broadest Buying Influencers

by Cynthia Diaz Shephard
Survey: Word-of Mouth and TV Ads are the Broadest Buying Influencers May 5, 2015 - Posted by Cynthia Diaz Shephard to News Word-of-mouth continues to be the number one way in which consumers’ purchasing choices are influenced, according to a recently released Deloitte survey. In fact, word-of-mouth outpaced all forms of paid media with 8 out of 10 Americans aged 14 and ove ...Read the full article