The 3 Kinds of Social Analysis You Need to Build a Winning Strategy

by Lucy Hitz
So you wanna be on top? This classic line from the America’s Next Top Model intro always runs through my mind when I think about winning at anything, but maybe that’s just me and Tyra Banks. The real, fundamental question for social marketers is this: How do I use social to reach my brand’s goals? The question seems simple at first, but it should be at the core of your soc ...Read the full article