The 5-Point Survival Guide to Blogging as a Business

by Aaron Orendorff
Blogging is hard. Damn hard. And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that 95% of all blogs were outright failures, victims of abandonment by their creators. Why? Because day after day, week after week, post after post, to have a business blog, you need: Buy-in from your team Ide ...Read the full article