The Evolution of Retargeting: Interview With Meteora’s Nicholas Waken-Paschal

by Albert Costill
It’s no secret that retargeting is all rage right now. In fact, it’s now gone mainstream with 3 out of 4 customers noticing retargeted ads. How is it used and just how effective is it? If you’ve been selling products online or involved with digital marketing for over the last decade or so, you probably can recall how difficult it was to reach your particular audience.Read the full article