The Ideal Copy Length (Infographic)

by Zach Bulygo
My high school marketing teacher had one rule when it came to writing a headline: It shall not exceed 7 words. That’s right – his rule was any headline that exceeded 7 words wouldn’t get read. Sounds kinda arbitrary, doesn’t it? It probably was. (I never asked him for research to back that claim.) These days you’ll probably find thousands of articles on ...Read the full article