The Impact of the Trending Topic: The True Story (and Real Stats!) of a Top Tweet

by Courtney Seiter
From the fun and silly (#FiveWordsToRuinADate, anyone?) to hard-hitting international news headlines, trending topics on social media have the power to keep us both aware and entertained. Marketers have long recognized the potential of these highly-trafficked, highly-searched (at least for a short while) terms as a way to get in front of a big and often new audience.Read the full article