The Mobile Search Tipping Point: A Global Perspective

by Damian Rollison
We knew this day would come. Google finally announced this week that mobile search volume has overtaken desktop search, not only in the U.S., but in 10 countries including Japan. “This presents a tremendous opportunity,” the announcement goes on to say, “for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.Read the full article