The #1 Mistake Vacation Rental Companies Make with PPC

by Abby Stewart
Many vacation rental companies who use PPC advertising like Google AdWords make one very critical and common PPC mistake. That is, they send everyone who clicks on their PPC ads to their website’s home page. Why is this such a big mistake? It’s because your home page offers the user too many options, which makes it less likely that they will take the action you really want them to take.Read the full article