Unalytics: Unconventional Analytics to Guide Your Decisions

by Brian Massey
What kind of person is “good” at analytics? It’s time to change our opinion of what a “data scientist” is. If you are involved in the care and feeding of an online marketing endeavor, you have to be good at this “data thing.” Fortunately, this doesn’t mean that you put on your lab coat and pocket protector and spend endless hours combing through data, charts and spreadsheets.Read the full article