Wearables: How Advertisers Can Target the Smartwatch Market

With the increase in the demand for smartwatches—especially the new Apple Watch—many tech experts are predicting that this new form of mobile device will be an essential trend in the marketing and business perspective soon. According to a research by Gartner, 50% of respondents said they will choose a smart wristwatch over fitness bands when purchasing a wearable in 2015, as ...Read the full article