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blogs.wsj.com - 31 readers, 816 Tweets - Many companies have hired editorial staffers in recent years to write content for their blogs and be their voices on social media. Now, some are going further by building full-blown media properties of their own.Take startup mattress brand Casper, for example. The company is currently hiring journalists and gearing up to start its own standalone...
hollywoodreporter.com - 3 readers, 179 Tweets - Sometimes, 140 characters are all an author needs.