What To Do When Your Audience Is On The WRONG Platform

by Jacob Mcmillen
You’ve been hearing a lot about email lists. That’s because we marketers love conversions, and email lists are the highest converting platform available. Email users convert at a higher rate than social followers or organic search users, for a number of both obvious and more complex reasons. But perhaps, you’re sitting there with a 50k-user Facebook following or a high-traffi ...Read the full article