Whoa! Why You Might Be Paying For Fake Email Subscribers

by Lisa Irby
If you collect emails to communicate with your audience (and I hope you aren’t ignoring this strategy like I did for so long), you need to pay attention to this… The good news: My email open rates aren’t as low as I originally thought. The bad news: A handful of my confirmed subscribers in the last several months are fake and costing me money.Read the full article