Why Mobile Commerce Is Not Ecommerce 2.0

by Linda Bustos
There’s a big misconception about mobile commerce. Despite the deadness of malls, the maturation of ecommerce, the dominance of Amazon and closures of numerous brick and mortar shops, over 90% of retail sales still happen offline. It’s not uncommon for a large retail brand’s online channel to account for less than 10% of sales.Read the full article