Why tech startups favor outdoor advertising

by Shareen Pathak
There’s an irony that a company dedicated to helping brands improve their online marketing opts to market itself through outdoor ads. But for marketing tech startup Percolate, a heavy presence in outdoor, mostly on top of cabs, allows it to stand out. James Gross, co-founder, said that he has a very specific target in mind when he thinks about investing in outdoor.Read the full article