Apple Watch Requires Mobile Engagement to Go From Good to Great

With the Apple Watch now available to consumers around the world, it’s more important than ever for brands to ensure that their mobile engagement strategy is Watch Ready. \"Glanceable moments,\" (think ‘the time it takes you to sneeze’) will become the new currency of mobile engagement as 40 percent of consumers are tired of pulling their phone out of pockets or purses to see ...Read the full article