How Elite Daily is building a millennial video strategy

by Eric Blattberg
Elite Daily is on a familiar path for an upstart millennial publication. It has met early success with producing text articles made for social sharing, and it’s now looking to build on that with video. The millennial-aimed publisher, which was acquired by Daily Mail’s parent company DMG Media in January, doubled its video team from eight to 16 full-time employees last month.Read the full article

Homeless Millennial Survives By Picking Up Women Every Night [Insights] | Elite Daily

If you were homeless, could you still pick up chicks? Meet Joe, the homeless Millennial who has mastered the art of getting women to take him home with them. Originally from Boston, Joe, 26, may spend his daylight hours panhandling in Manhattan – making up to $150 on a given day – but his nights are a completely different ballgame. If you don’t think Joe looks homeless, well, that’s only because he’s good at what he does. According to Joe, his only responsibility is to not look homeless. In his mind, his appearance is a survival tactic. Joe spends whatever money he makes on keeping his appearance up, in addition to copious amounts of drugs and booze, with one goal in mind: attract as many girls as possible. For Joe, sleeping with a lady is his only chance at sleeping with a roof over his head. Joe uses his charm and good looks to sleep out with chicks three to four nights a week, where he’ll shower and enjoy an evening away from the streets. After meeting Joe – about a block from our office – the Elite Daily Video Team spent over a week with him, chronicling his epic lifestyle and learning about the hardships and triumphs of one “cardboard all star.” Check out more Insights from Elite Daily: Subscribe now for more videos: Contributor: Dan Scotti Exec Producer: Weston Green Director: Weston Green Producers: Dan Scotti, Max Grunner Director of Photography: Terence MF Thomas Associate Producer: Tyler Gildin Editors: Terence MF Thomas, Andrew St. Clair Senior Editor: Greg Parker Sound Recordist: Sean Horan Sound Design: Greg Parker Additional Photography: Sean Horan Facebook: Twitter: Instagram: G+: What is Elite Daily? We proclaim ourselves to be the voice of Generation-Y and never disappoint. As the premier online destination for aspiring men and women alike, Elite offers a forum of peer-to-peer interaction in an increasingly digitalized world. The site consistently delivers diverse content with a fresh, relevant voice that appeals to the divergent perspectives represented within our ADD generation. DISCLAIMER: Joe did not go home or have any other interaction with the woman @ 0:14.