How to Create an Authentic Brand Story that Actually Improves Trust

by Neil Patel
Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity. Iconic brands such as Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.Read the full article

Worn Wear: a Film About the Stories We Wear, presented by Patagonia -- Official

Worn Wear: a Film About the Stories We Wear Presented by Patagonia Directed by Keith, Lauren, Chris, and Dan Malloy Closed-captioned in English, Spanish and Korean Worn Wear is an exploration of quality -- in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family's maple syrup harvest in Contoocook, New Hampshire; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard. Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own. Learn more about Worn Wear events and share your story at Featuring music by: Emy Reynolds, Dan Malloy and Jon Swift, Todd Hannigan, Sarah Jaffe, Jim Brady, Ben Sollee, Keith Malloy, Terry Coffield, Delta Spirit, Guy Clark #WornWear, #BetterThanNew, #BlackFriday, #AntiBlackFriday