SEO v HEO (Human Eye Optimization) and How it Affects CRO

The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fuzzy animals, have made sure of that. However, that hasn’t solved an issue that many writers, designers and webmasters deal with on a daily basis. That issue is the question of whether or not web content should primarily be written for people or to generate search engine traffic.Read the full article