The Most Effective Landing Page Optimization Tactics

Marketing leaders say A/B testing is the most effective website landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software. The report was based on data from an online survey of 176 marketing leaders (73% working at B2B-focused companies, 27% at B2C). Some 52% of respondents say A/B testing is one of the most effective methods for opt ...Read the full article