The Native Advertising Arms Race Is Underway and the Combatants Might Surprise You

by Chad Pollitt
The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize. This was covered in depth on Mark Schaefer’s blog and my Huffington Post column. The need, desire and promise of native advertising are major factors in this blurring and everyone is trying to get a piece of the action.Read the full article