Why brands bypass agencies to go directly to production companies

by Shareen Pathak
About three years ago, Aaron Duffy, partner and creative director at production shop 1stAveMachine, got an email from Qualcomm asking to work with them on a project. “I remember thinking, ‘Oh, they must be confused; they want an agency,’” said Duffy. He offered to hook them up with one of the ad agencies his company works with. But there was no confusion.Read the full article

Qualcomm Vision Film

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