A Tool to Change Automated PPC Reporting

There are always ways to streamline and make reporting more efficient and, as we know, time is money. Even in 2015, getting stuck into a routine of manually pulling reports from various interfaces is way too common a practice. Often I hear it makes more sense to continue in a certain format because that is what the client or the agency are ‘used’ to or because it only takes ‘15’ minutes.Read the full article