Big Lots plays catch up on social media with puppies and babies

A year and a half ago, big-box discounter Big Lots didn’t think much about social media. Now, the company is playing catch up. For its latest digital video campaign, with ad agency O’Keefe Reinhard & Paul (OKRP), Big Lots took a reasonably safe path to shareable Internet eye-candy by recruiting babies and puppies.Read the full article

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