Content And SEO: Getting Basic With The Basics

by Rebecca Lieb
Nothing matters more in search engine optimization than content. Nothing. And, while search visibility is a high priority for most brands (and as SEO providers rebrand themselves as “content marketing” companies), in a survey I conducted of more than 75 very senior marketing executives, most at Fortune 500 brands, SEO ranked dead last on their list of content marketing priorities.Read the full article