How Not to Lose Traffic for a Seasonal Category or Page

If you have an eCommerce site with seasonal products or sales that are only up for a short time, you’ve likely run into the issue of what to do with those pages when they are empty. Your CMS won’t let you change the copy and you’ve just spent all this time and energy building authority and rankings to those pages, only to have to take it off line to start all over when it com ...Read the full article