Why The Purchase Funnel is Important For Your Campaign Structure

by Rachael Law
We all know the typical structure for campaign build outs. Usually we segment by product type, theme, or category. Our keyword lists are filled to the brim of purchase-intent phrases such as “buy __” or “order ___ online”. This strategy is great and all, but those who are still in the top of the funnel are a bit neglected.Read the full article